Do you really need a co-founder?

The initial idea of starting a business is simple.

You have an idea, product, or service that you think people would want to buy. Since you are running the business, the majority of the profits will flow to you. The simplicity of this process is what motivates thousands of people to contemplate starting their own company. However, what halts the majority of these people in their tracks is what comes next.

Once you start to explore becoming the founder of a startup or small business, you start to uncover all of the other moving parts that have little to do with your initial idea. This includes things like legal, logistics, startup costs, hiring staff, marketing campaigns, sales tactics, business plans, and more. Depending on what you are trying to launch this may also include steps such as finding investors and technical work that you may know very little about.

It is difficult to enter the startup world for several reasons. Having a great idea is not enough. You may be required to navigate things like raising capital and pitching to investors. If your product revolves around a program, tool, or software, you will at least need to develop a general understanding of how to manage the technical aspects such as coding and web development. You do not need to have this knowledge when starting a company, but…